Marketing Portfolio

I'm

Millie Addy

Social Media, Marketing and UGC Freelancer & Events Professional.

Check out my digital

CV & Work Portfolio…

Millie Addy - Contents

list of contents

About Me

Strengths & skills

EDUCATION

CERTIFICATIONS

Work Experience

MARKETING EXPERIENCE

PERSONAL CONTENT

Contact

2024

Millie Addy - About Me

Hello!

I’m Millie, 23-year-old freelance events professional and full-time social media guru. I’m a hardworking, self driven individual. I’m always eager to learn and open to new opportunities - nothing is to big of a challenge for me.

I have 7 years customer service experience specialising in hospitality and box office roles, I have spent 2 years freelancing across seasonal events, nightlife, and UK music festivals. Most importantly I have 2 years professional experience as a marketing coordinator for a student nightlife events company based in York.

I’m also a part time UGC creator and influencer and have worked with some wonderful brands like Heavenly Deserts, Ellers Farm Distillery, Kindred Fires, Eat Out the Box, Fussy, and so many more. In my spare time I love live music, festivals, musical theatre, and travelling.

2024

Millie Addy ~ About Me

STRENGTHS & SKILLS

Experienced in using Adobe software like Illustrator, Photoshop and Indesign for graphics and content creation.

Familiarity with ticket-selling platforms like Fatsoma, Ticketsource, Ticketsellers, Eventree, and Monday.

Excellent time management and organisational skills, allowing me to meet deadlines and find a perfect work/life balance.

Strong ability to work independently, taking ownership of multiple tasks and delivering results.

Skilled in analysing analytics using in-app insights and Google Analytics.

Proficient in using content creation tools/software like Canva, Capcut, InShot, and in-app tools.

confident in using radio communication.

Keen attention to detail.

2024

Millie Addy ~ Education

Educational Background

2019-2021

Norwich University of the Arts

Studied BA (Hons) Graphic Design - withdrew due to change in career path and Covid-19 pandemic.

2021-2023

York St John's University.

Studied BSc (Hons) Digital Marketing & Data Analytics. Withdrew to pursue Freelance work full time.

2024

Millie Addy ~ Education

CERTIFICATIONS

Issued April 2021

Hubspot Academy

Social Media Marketing Certification

Issued December 2021

Google Analytics

Google Analytics for beginners Certification

2024

WORK EXPERIENCE

Millie Addy ~ Work Experience

Volunteer

Sept 2016 - April 2019

(2yrs 7mos)

METHODIST RainbowS

Young Leader

Part-time

April 2013 - April 2021

(8yrs)

MILLIE’s PRETTY LITTLE THINGS

SMALL BUSINESS OWNER

FESTIVAL REPUBLIC

ACCREDITATION ASSISTANT

Freelance

Summer Season 2022

Summer Season 2023

Summer Season 2024

THE OCCASIONAL GROUP

FREELANCE EVENTS PROFESSIONAL

Freelance

May 2024 - Present

(3 mos)

Part-time/ Full-time

Sept 2016 - April 2021

(4yrs 7mos)

STARBUCKS

BARISTA

Part-time

Feb 2018 - August 2019

(1yr 7mos)

Starbucks coneY ST store social media manager

Part-time

July 2021 - May 2021

(10mos)

CAFFÈ NERo

SHIFT LEADER

Part-time

April 2023 - October 2023

(7 mos)

BUT FIRST

BARISTA

Freelance

April 2021 - Present

(2yrs 9mos)

SUNNY SOCIALS

FOUNDER/

SOCIAL MEDIA MANAGER

Freelance

Oct 2023 - Jan 2024

(4 mos)

JAMBOREE ENTERTAINMENT

SOCIAL MEDIA MANAGEr

/ EVENT ASSISTANT

OFFBEAT EVENTS

MARKETING COORDINATOR

Part - time

August 2023 - February 2024

(7 mos)

OFFBEAT EVENTS

MARKETING ASSISTANT

Part - time

August 2022 - August 2023

(1 yr)

2024

MARKETING EXPERIENCE

Feb 2018 - August 2019

Social Media Manager Starbucks York, Coney street

Millie Addy ~ Marketing Experience

2024

Millie Addy ~ Marketing Experience

2018-2019

Social Media Manager Starbucks York, Coney street

I began running our store's Instagram and Facebook accounts from February 2018. For just over a year I was in charge of making daily content for our social media platforms - from perfecting the latte art and layout for the images, and photographing the content myself. I also edited, captioned and uploaded daily. I used instagram stories, appropriate hashtags, and followed relevant accounts. I kept a constant engaging audience and learnt skills such as having a creative mindset, staying on top of marketing trends and taking charge/ leadership during this role.

2024

MARKETING Experience

April 2021 - Present

Founder/ Social Media Manager

Sunny Socials

Millie Addy ~ Marketing Experience

2024

Millie Addy ~ Marketing Experience

April 2021 - Present

Founder/Social Media Manager

Sunny Socials

After withdrawing from Norwich University of the Arts in April 2021 I went freelance and setup my own Social Media Marketing business offering my skills and services to companies within the UK. This includes UGC content, social media management, graphic design, influencer marketing and much more. Since going freelance I have worked with some amazing companies on one off projects and as monthly clients, creating regular content, growing an engaging audience, and turning those followers into customers.

2024

Millie Addy ~ Marketing Experience

WHO I'VE WORKED WITH

2024

Millie Addy ~ Marketing Experience

October 2023 - January 2024

Client Example

Jamboree Entertainment

My most recent freelance gig at Jamboree Entertainment saw me work across multiple roles during the 2023 winter season. As a production assistant at Yorktoberfest, I shadowed the event organiser, expanding my knowledge and experience of an event of this scale. I then stepped into the role of Box Office Assistant at their biggest event of the season - Yorkshire’s Winter Wonderland, making me the first point of contact for all customers entering the site. My main role being Social Media Manager across both events, allowed me to take full control of community engagement, paid ads, email marketing, content creation, influencer partnerships, and management of all social platforms including Tiktok, Instagram, Facebook and X. This role required excellent communication, and copyrighting skills as live website updates and closure notices on social we’re common, being able to stay calm under pressure and keep in mind the brands tone of voice when writing formal notices or speaking to customers online was crucial.

2024

CLIENT EXAMPLE

Millie Addy ~ Marketing Experience

YORKSHIRES WINTER WONDERLAND - GRAPHICS FOR SOCIAL

2024

CLIENT EXAMPLE

Millie Addy ~ Marketing Experience

YORKSHIRES WINTER WONDERLAND - GRAPHICS FOR SOCIAL

2024

CLIENT EXAMPLE

Millie Addy ~ Marketing Experience

YORKSHIRES WINTER WONDERLAND - socials MANAGEMENt

2024

CLIENT EXAMPLE

Millie Addy ~ Marketing Experience

YORKSHIRES WINTER WONDERLAND - STORIES

2024

Millie Addy ~ Marketing Experience

CLIENT EXAMPLE

YORKSHIRES WINTER WONDERLAND - INFLUENCER MARKETING

@Poppylaydenfritz

@Littlevikingsyork

7.8K

@Ateocklockyork

@Imogen.bellx 9.6K

@Justineupnorth 19.1K

2024

Millie Addy ~ Marketing Experience

CLIENT EXAMPLE

YORKSHIRES WINTER WONDERLAND - INFLUENCER MARKETING

@Raising_arthur22 10K

@Katiesfitz 101K

@Chloerishworth_

8.6K

@Miaclancy02

10K

2024

CLIENT EXAMPLE

Millie Addy ~ Marketing Experience

YORKSHIRES WINTER WONDERLAND - SHORT FORM VIDEO CONTENT

2024

CLIENT EXAMPLE

Millie Addy ~ Marketing Experience

YORKSHIRES WINTER WONDERLAND - SHORT FORM VIDEO CONTENT

2024

MARKETING EXPERIENCE

August 2022 - February 2024

Marketing Coordinator

Offbeat Events

Millie Addy ~ Marketing Experience

2024

Millie Addy ~ Marketing Experience

August 2022 - February 2024

Marketing Coordinator

Offbeat Events

My most recent role at Offbeat Events as Marketing Coordinator was very fulfilling. I created marketing materials for the company, such as event posters and short form video content for Instagram and Tiktok. Event flyers and advertisements for distribution, and listings for the ticket selling platform Fatsoma. Alongside this, I would communicate and discuss marketing ideas with the director to help promote the events, doing so successfully allowed us to branch out and work with venues in Leeds, it gave me the opportunity to create and market my own events from scratch, and allowed me to introduce the use of influencer marketing to the business. In September 2023, I successfully coordinated the Freshers Week events which included event setup, liasing with venue management and staff, coordinating with DJ’s, artists, competition winners and ticketing staff, to ensure a smooth ticketing process and enjoyable experience for students. In my role as Marketing coordinator I oversaw all marketing materials for the company across York and Leeds, and managed all social platforms.

2024

OLD CONTENT

OFFBEAT EVENTS

Millie Addy ~ Marketing Experience

EVENT POSTERS FOR SOCIAL

REBRANDEd

2024

OFFBEAT EVENTS

Millie Addy ~ Marketing Experience

ORIGINAL EVENT IDEAS

2024

OFFBEAT EVENTS

Millie Addy ~ Marketing Experience

LEEDS EXPANSION - JUICE WEDNESDAYS BRANDING & EVENT POSTERS

2024

Millie Addy ~ Marketing Experience

FRONT

OFFBEAT EVENTS

Flyers created to show off our weekly, and one off events and to look for brand ambassadors. These were distributed at University Campuses, Student Accommodation, and Freshers Fairs.

EVENT FLYERS

REVERSE

2024

OFFBEAT EVENTS

Millie Addy ~ Marketing Experience

INFLUENCER MARKETING

After introducing influencer marketing to the business after suggesting it during my interview, we saw a large increase in profile visits, engagement and ticket sales for future events.

Images show content influencers created at one of our events. I ran this campaign myself and curated a list of content creators fit for our leeds and york events, why they would be beneficial for the business and what compensation they would recieve in return for their content. I ran the events and met face to face with all the influencers on the night and maintained fun and professional relationships with each of them to ensure they came back time and time again.